Hilton Honors: Savour The City

Gastronomous developed an ongoing, bespoke campaign for Hilton’s global loyalty programme, Hilton Honors. The programme, Savour the City, was designed to both incentivise new sign-ups and deepen engagement amongst existing members.

The campaign featured immersive, weekend-long events across major European cities, including Amsterdam, Rome, Lisbon, Budapest, Istanbul and Dubai – creating unforgettable experiences for Hilton Honors members.

Gastronomous also launched a dedicated Savour the City website featuring rich legacy content to drive year-round bookings for Hilton properties in the featured cities. Acquisition was encouraged through clear sign-up calls-to-action, while loyalty was rewarded with bonus points for continued engagement.