Marriott Bonvoy – Cities in Luxury

‘Cities in Luxury’ is a pan-European loyalty programme created for Marriott Bonvoy to showcase its most exceptional hotel properties – with events across iconic cities including Rome, Berlin, Venice, Madrid, Milan and Amsterdam.

Exclusively for Marriott Bonvoy members, the programme offers curated weekend experiences that celebrate both a standout luxury Marriott Bonvoy property and the unique culture, fashion, and gastronomy of the host city. Members purchase packages using Marriott Bonvoy points, making it an aspirational destination reward within the loyalty program.

This campaign has delivered standout results, including record-breaking levels of points redemptions and some of the highest-rated feedback in the history of Marriott’s Partnership events.

  • Gastronomous creates, and manages, some of the most successful events (Moments) on the world’s largest loyalty programme
  • Experiences that deepen engagement, inspire points redemption and bolster aquisition
  • Create awareness and drive uptake of status benefits amongst Amex Premium Cardmembers
  • Support Marriott Bonvoy’s strategic vision to “lean in to luxury”
  • Campaign impact/successes include unprecedented number of points redemptions with events and some of the strongest feedback in Partnerships event history
  • Events expansion with Moments taking place across EMEA and globally

  • Previous ProjectAmex Platinum: UK-Wide and Europe

  • Next ProjectAmex Centurion: Europe-wide